Get Known

Get known for what you know.

Straight answers to the questions coaches and consultants ask about recognition: why it goes to someone else, how experts actually get picked, and what to do about it.

Why it happens

Why does someone less qualified get more recognition than you?

Less experienced peers often get the podcasts, panels and press because they're more visible, not more skilled. Here's why it happens and what to do about it.

How you get picked

How do podcast hosts and journalists choose expert guests?

Most podcast hosts and journalists find experts by searching online and picking the lowest-risk choice. What they check, what they never see, and how to become the obvious pick.

What to do

How do you become known as an expert in your field?

You become known as an expert by making your expertise visible. A practical 5-step process for coaches and consultants, starting with the questions your clients already ask.